Anirudh Kumar.
Anirudh Kumar
Bengaluru, via Delhi

Hey, I'm Anirudh 👋

Fixing the broken, building to scale, and making success predictable. So far that has meant founding a company at 20, running regional public-speaking clubs, standing up customer success and account management at three SaaS companies, building a community of CSMs, and writing two newsletters while learning how things are usually done.

Currently a Senior Customer Success Account Manager.
Chronically unable to leave a broken process alone.

Senior Customer Success Account Manager Writing Hustlyst and CS Pulse Building CS Pulse Community
Customer success at
Humantic AI Clueso (YC W23) Attentive.ai
01 · Threads

Four threads, one habit.

  • Systems. Every role so far has started with a book of accounts and no operating layer under it. Building that layer is the part that never gets old.
  • Community. Toastmasters at twenty, CS Pulse Community now. Small rooms where CSMs fix real mistakes.
  • Writing. Two newsletters: one on the craft of customer success, one on tools that let non-technical people work like technical ones.
  • Building. AI skills on GitHub.
    • Customer Success Skills: thirty-two skills covering the whole of the job, from reading an account to leading the function.
    • Cowork OS: a template for running an AI assistant inside Claude or ChatGPT across every area of work and life. It carries a memory system, so the assistant learns your context and the work gets easier day by day.
02 · Work

The day job is customer success and account management. The job inside the job is building the system.

Three SaaS companies, same starting point: the accounts existed, the process didn't. No onboarding path, no churn signal, no answer to "why did we lose that one". Each time the work was to build the operating layer under the book, then hand it to the team.

The current book is enterprise and mid-market: multi-stakeholder accounts, procurement cycles, renewals that are decided months before the date. Expansion there is argued from the customer's own usage data, not from goodwill.

+63%

Production adoption lift on the current book.

1.5–2×

Enterprise account expansion, every quarter.

$1.2M

ARR book run on CS infrastructure built from scratch.

The full record, methodology and numbers →

03 · Writing

Two newsletters. One about the job, one about the tools.

CS Pulse

What customer success actually looks like from inside the job. Written for practitioners, not vendors.

Hustlyst

AI and automation for people without a technical background. You don't need to be a tech person to work like one.

Every published issue →

04 · Community

I convene people. It's the thing I've done longest.

01

CS Pulse Community

Small rooms where CSMs fix real mistakes. Five or six people, one real scenario, one honest post-mortem, no vendor agenda. Themes so far: AI for CSMs, churn predictability, onboarding, renewals.

Join the community →
02

Toastmasters International

Distinguished Area Director, 2019 to 2020, one of two of 62 directors across three countries to complete the Area Success Plan. Before that, one of the youngest club presidents in the district, and a winner of the International Speech Contest.

05 · How I work

How I work, in one word: FOCAS.

  1. Fast is not the same as rushed. Rushed skips the thinking and pays for it later. Fast did the thinking first.
  2. Output over activity. Busy is not a result.
  3. Clarity beats intelligence. The smartest idea in the room loses to the one everyone can repeat.
  4. Adoption is the only metric. Everything else is a proxy for whether people actually use the thing.
  5. Systems scale. People don't. If it depends on someone remembering, it's already broken.
06 · Off duty

The rest of it.

Grew up in Dwarka, Delhi. Engineering at NSIT, where I ran placements for 1,800 students and discovered I liked organising people more than circuits. Bengaluru since 2022.

I read a lot, travel when I can, and dance badly but with commitment. The travel photos are on Instagram as shotsofdesire, which tells you something about how I think about brands.

Anirudh at a harbour, Ha Long Bay

Building something with no playbook yet?

I'd like to hear about it. Email is fastest.