Work

Customer Success and AI & Automation strategy, built from scratch.

Two things I actually do, with the receipts.

Customer Success Management

Serving mid-market and enterprise accounts. Building onboarding, implementation, adoption, expansion, and churn playbooks from scratch, then instrumenting them so the numbers move.

$1.2M
ARR book owned and grown at a prior role, with CS infrastructure built from scratch including automated adoption and health-prediction tracking.
63%
Lift in production adoption since building onboarding-through-churn playbooks in my current role.
1.5–2x
Expansion driven across 10% of the customer base, quarter over quarter.

Onboarding & implementation

Getting a new account to first value fast, with a repeatable process instead of a one-off effort per customer.

Adoption & health scoring

Instrumenting product usage into a signal that tells you who's at risk before they tell you.

Expansion & renewals

Finding the accounts ready to grow and making the case with their own usage data, not a sales pitch.

Churn prevention

Playbooks for the save conversation, built before the account goes quiet, not after.

AI & Automation Strategy

Guidance on applying AI and automation tools to real CS and business workflows, not the demo version. This is also what Hustlyst is built on: I test tools before I recommend them, for at least a week, before writing a word about them.

Deep Dive

A full teardown of one tool or workflow: what it costs, what it actually does, and the honest verdict.

Stack

How a set of tools fit together to solve one real problem, not a generic "best tools" list.

Playbook

A repeatable process you can copy this week, not a concept to think about later.

Quick Hit

One tactical win, short enough to read and use in the same sitting.

Early-stage CS is not about following a process. It is about noticing no process exists.

Anirudh Kumar, Senior Customer Success Manager

Want to work together?

Whether it's a CS build-out, an AI workflow question, or a second opinion, get in touch.

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